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Many of the SEO people even us, the general people, are sometimes become much eager to know the keyword trend or keyword ranking or sometimes the popularity of keywords or websites. Because if we have to popularize our website, we have to concerned about a few points such as - contents, keywords, ranking etc. As google.com is the most popular search engine today, we generally focus on Google. There are some ways to find popular keywords, most searched terms, increasing searched words etc. Without banging your head here and there, we can use google itself to gather some knowledge.

Have you heard about Google Zeitgeist ? Zeitgeist means "the spirit of the times". Google presents the aggregated results of thousands search queries around the world. There are several tools to look into these data results with the customization, you want.

Google Trends This is the simplest search option where you can view the keywords as hot topics and hot searches. If you want to know about a particular keyword, you can put it into a text box and you are done. The result will be shown regarding the trend of the keyword including Region, Cities and Languages.

http://www.google.com/trends



Trends for Websites If you are willing to analyze a particular website for some keywords, this is a totally different section, you are having from google. Here google uses the traffic data to show the trend of the particular website including Region. Not only this it shows the related searched keywords and related websites that users also visited.

http://trends.google.com/websites?q=wikipedia.org



Insights for Search This is a bit advanced level to search the trends. This interface is highly customizable. You can compare all the data by Search Term, Location and Time Ranges. You can put the keywords to know the trend over different parameters. You can also filter your results by Web or Image search, world wide or within a particular country. Even you can choose among many different categories, if you want to be very specific about the trend of your given keyword.

http://www.google.com/insights/search/



Hot Trends Another simple trend search is that you specify the date and it will show you the hot and rising search terms on that specified date. It will show you the top 20 results.

http://www.google.com/trends/hottrends



As the trend changes over time, so I can suggest one thing. Do not guided by any specific website showing a lot of keywords. Just make a habit of observing these sections from Google and surely you will gain much more than that.